In order to support this launch, we designed a pre-order campaign that would help bring visibility to the store, engage fans, and increase overall album sales. Fans were given the option of pre-ordering the album on multiple formats as well as the option to bundle the album with exclusive apparel and posters that were only available for a limited time.

In addition to contributions from our creative designers, client services team, and warehouse crew, we also called on our in-house marketing experts to launch a full-scale digital marketing campaign promoting the pre-order through email blasts, paid search campaigns, google shopping ads, and social media.