In light of DJ Khaled’s 2018 collaboration with Nike Air Jordan, we wanted to create a campaign that would leverage the unveiling of his limited edition shoes to bring visibility to his store, grow his email list, and foster connection between Khaled and his fanbase.
In order to accomplish this, we developed a sweepstakes that gave fans a chance to win one of four pairs of the extremely limited edition Khaled x Jordan sneakers.
The sweepstakes was promoted via the Official DJ Khaled Store (wethebeststore.com) as well as through email and social media initiatives.
