In 2019, we were faced with the challenge of increasing traffic & sales in the Ween Official Store during a year with no tours or new album drops to keep customers returning to the store to shop.
Keeping in mind the loyalty and humor Ween’s fan base is known for, we came up with the one-of-a-kind “I’m Wearin’ You” T-shirt collection. Each shirt design would be available for a limited run and be on sale for only a few weeks, with a new design being featured each month.
The Musictoday and Ween teams collaborated to supported these special edition drops through paid search, email, and both organic & paid social. The result was one of the store’s most successful and longest running campaigns we have seen.