This April the University of Virginia Men’s basketball team brought home the 2019 NCAA Tournament Championship title for the very first time in a thrilling overtime victory over Texas Tech.
Immediately following the win, Musictoday launched a wide selection of products commemorating the historic victory on the Cavalier Team Shop. The championship gear including apparel, banners, jerseys, a hardcover commemorative book and more.
We supported the launch with a comprehensive multi-channel digital marketing campaign that leveraged email, social media, paid search campaigns, and shopping ads. For weeks following the championship, with Musictoday’s support, the shop experienced record traffic and sales.