This October, AC/DC announced their surprise comeback album Power Up, their 17th studio album and the first one they’ve released since the death of co-founder and guitarist Malcolm Young.
With the number of Google Ad campaigns continuing to grow, we were faced with the challenge of increasing the efficiency of our CPC bidding process for large keyword lists.
In 2019, we were faced with the challenge of increasing traffic & sales in the Ween Official Store during a year with no tours or new album drops to keep customers returning to the store to shop.
To support the launch of the Johnny Cash Official Store on the Musictoday platform, we crafted a sweepstakes to bring visibility to the new store and grow its marketing database.
In 2019, the Woodstock Official Store celebrated the 50th Anniversary of the original history-making festival with a robust selection of new merchandise and music, as well as an epic sweepstakes.
This spring the Garcia Family Provisions Store released the Jerry Garcia Band – Electric On The Eel Box Set – an album celebrating the Jerry Garcia Band’s three beloved, biannual live performances at French’s Camp on the Eel River from 1987, 1989, and 1991.
The UVA Men’s basketball team brought home the 2019 NCAA Tournament Championship title in a thrilling overtime victory over Texas Tech. Immediately following the win, Musictoday launched a wide selection of products commemorating the historic victory on the Cavalier Team Shop.
In light of DJ Khaled’s 2018 collaboration with Nike Air Jordan, Musictoday created a campaign that would leverage the unveiling of his limited edition shoes to bring visibility to his store, grow his email list, and foster connection between Khaled and his fanbase.
Musictoday ran a sweepstakes that gave fans a chance to win a meet and greet with Sam Hunt at a show of their choosing. Three lucky runner-up winners also received tour merchandise bundles.
For the highly anticipated release of Camila Cabello’s self-titled album in January 2018, we designed a pre-order campaign that resulted in increased fan engagement and revenue.
We partnered with the JR Nation team to a create 5-month celebration of Dale Jr.’s career and the JR Nation fan base itself – a way for Earnhardt to show his gratitude for their support over the years.
For the release of Depeche Mode’s 14th studio album, ‘Spirit,’ we designed a pre-order campaign that rewarded dedicated fans of the band and help promote the album release and upcoming tour.
Before the announcement of their final album, the band worked with Musictoday to help develop a plan that would leverage their dedicated fanbase and over 500,000 Spotify followers.
To support Esperanza and her team, Musictoday designed a pre-order website and digital campaign that would best showcase this unique project and help drive sales of ‘Exposure’.