Case Studies

Learn how Musictoday and our partners use innovative solutions and strategies to drive impact. From list building sweepstakes, to limited-time pop-up shops, see how we build campaigns that deliver big results. 

“Power-Up” Pre-Order

This October, AC/DC announced their surprise comeback album Power Up, their 17th studio album and the first one they’ve released since the death of co-founder and guitarist Malcolm Young.

Learn more

Garybot –
Keyword Bidding Automation

With the number of Google Ad campaigns continuing to grow,  we were faced with the challenge of increasing the efficiency of our CPC bidding process for large keyword lists.

Learn more

Ween –
“I’m Wearin’ You”

In 2019, we were faced with the challenge of increasing traffic & sales in the Ween Official Store during a year with no tours or new album drops to keep customers returning to the store to shop.

Learn more

Johnny Cash –
Guitar Sweeps

To support the launch of the Johnny Cash Official Store on the Musictoday platform, we crafted a sweepstakes to bring visibility to the new store and grow its marketing database.

Learn more

Woodstock –
50th Anniversary

In 2019, the Woodstock Official Store celebrated the 50th Anniversary of the original history-making festival with a robust selection of new merchandise and music, as well as an epic sweepstakes.

Learn more

Jerry Garcia – Electric on the Eel Box Set

This spring the Garcia Family Provisions Store released the Jerry Garcia Band – Electric On The Eel Box Set – an album celebrating the Jerry Garcia Band’s three beloved, biannual live performances at French’s Camp on the Eel River from 1987, 1989, and 1991.

Learn more

UVA Men's Basketball National Champions

UVA Men’s Basketball – Championship Run

The UVA Men’s basketball team brought home the 2019 NCAA Tournament Championship title in a thrilling overtime victory over Texas Tech. Immediately following the win, Musictoday launched a wide selection of products commemorating the historic victory on the Cavalier Team Shop.

Learn more

DJ Khaled – Jordan Giveaway Campaign

In light of DJ Khaled’s 2018 collaboration with Nike Air Jordan, Musictoday created a campaign that would leverage the unveiling of his limited edition shoes to bring visibility to his store, grow his email list, and foster connection between Khaled and his fanbase.

Learn more ›

Sam Hunt

Sam Hunt – Meet & Greet Sweepstakes

Musictoday ran a sweepstakes that gave fans a chance to win a meet and greet with Sam Hunt at a show of their choosing. Three lucky runner-up winners also received tour merchandise bundles.

Learn more ›

camila cabello

Camila Cabello – Album Pre-order

For the highly anticipated release of Camila Cabello’s self-titled album in January 2018, we designed a pre-order campaign that resulted in increased fan engagement and revenue.

Learn more ›

JR Nation – Appreci88ion Tour

We partnered with the JR Nation team to a create 5-month celebration of Dale Jr.’s career and the JR Nation fan base itself – a way for Earnhardt to show his gratitude for their support over the years.

Learn more ›

Depeche Mode

Depeche Mode – ‘Spirit’ Pre-order

For the release of Depeche Mode’s 14th studio album, ‘Spirit,’ we designed a pre-order campaign that rewarded dedicated fans of the band and help promote the album release and upcoming tour.

Learn more ›

A Tribe Called Quest

A Tribe Called Quest – Final Album + Spotify Offer

Before the announcement of their final album, the band worked with Musictoday to help develop a plan that would leverage their dedicated fanbase and over 500,000 Spotify followers.

Learn more ›

Bob Dylan

Bob Dylan – ‘Bootleg: Volume 12’ Boxset

Musictoday worked with Sony to come up with a solution to connect Dylan’s fans with hours of his unreleased music.

Learn more ›

Esperanza Spalding

Esperanza Spalding – ‘Exposure’

To support Esperanza and her team, Musictoday designed a pre-order website and digital campaign that would best showcase this unique project and help drive sales of ‘Exposure’.

Learn more ›