About Us

Our Company

Musictoday, LLC is a privately owned eCommerce marketing agency based in Crozet, Virginia. We provide our clients with custom one-stop eCommerce solutions including platform technology, website design, content management, marketing services, product sourcing, fulfillment and more. Our specialty is selling entertainment merchandise to fans of the hottest bands, recording artists, sports teams, and other successful consumer brands.

Located in the foothills of the Blue Ridge Mountains just outside of Charlottesville, Virginia, our storage facility has over 300,000 square feet of warehouse and distribution space, currently holds over 100,000 skus from 650+ storefronts, and ships products to consumers all over the world. We help our clients achieve full revenue potential via omni-channel commerce and creating a consistent and synergistic brand experience across all channels for consumers. We are relationship experts and have developed long-term strategic partnerships with our clients and vendors via exceptional account management and communication.

Our dynamic and agile personality allows us to constantly evolve and adapt so we can offer unique and proprietary solutions to our clients. And, our expertise and longevity is a testament to our dedicated and loyal team.

Our Journey


Musictoday LLC founded by music industry pioneer Coran Capshaw.


We launched Musictoday's first pre-order; Dave Matthews Band 'Busted Stuff'.


Our 1 millionth order was successfully fulfilled in October.


We relocated from our original space in Ivy, Virginia to our current facility near Crozet. We also introduced the Cold Seal packaging machine capable of fulfilling 10,000 orders per day.


To meet increased fulfillment demands, the warehouse moved all operations into a larger, 300,000-square-foot space.


We received our very first order placed on a mobile device.


We received our very first order placed through Facebook.


In 2014, we launched our very first responsive web store designs, and we received our first order placed through Spotify.


In April of 2015, we fulfilled our 10 millionth order.


In 2017, we officially launched our fulfillment app on Shopify.


We launched our first SMS text marketing campaign.


In 2023, we hit the milestone of fulfilling our company's 20 millionth order!