SMS Marketing Could Be The Most Powerful Channel You Aren’t Using (Yet)

Did you know that, on average, Americans check their phones 96 times a day and that most SMS messages are read within 3 minutes of being received? This gives marketers an incredible opportunity to reach their customers in a direct and personal way through SMS or text message marketing.

By employing a quick, simple sign-up process and personalized mobile messaging, SMS marketing cuts through the noise of over-full email inboxes and busy social media feeds to engage with customers in real-time. Whether you are sending messages about new products, fresh content, cart reminders, or time-sensitive promotions, chances are your business can turn SMS marketing into one of it’s top channels for engagement and revenue generation. 

Our goal for SMS marketing at Musictoday is to build a new database for our clients that they can use for years to come. Since SMS marketing isn’t tied to a social media or e-commerce platform, our clients can take their data with them no matter what changes come about in the industry. SMS marketing gives us a direct line to fans with nearly a 100% open rate and click through rates upwards of 13%. This channel allows for a more personal touch and an unmatched level of engagement. Check out some of the incredible results our clients have seen using SMS marketing so far:

  • 6.6% Opt-In Rate
  • 99% Open Rate
  • 13% CTR
  • 25x ROI
  • 1% or less opt-out rate


Want to learn more about how Musictoday can get your business set up with SMS Marketing or help with any other e-commerce needs? Send us a note and let’s chat!

About the Author: Kaylah Rodriguez is a Social Media Marketing Specialist at Musictoday. She manages both paid & organic social campaigns as well as sweepstakes, giveaways & more.


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