Have you made Facebook Messenger a part of your marketing plan yet?
Conversational marketing is the fastest way to move a user through your marketing funnels with real-time conversations and Facebook Messenger is arguably the ideal platform for this. With more than 1.3 billion users, Messenger is currently one of the most widely used messaging platforms in the world and is the ultimate tool for creating relationships with customers through conversational marketing, yet for many marketers it is still often overlooked. Utilizing this platform to meet your customers where they already are not only makes sense practically, but it also creates an authentic experience and allows communication with users the way they want: one-on-one and wherever is convenient for them.
Facebook Messenger is a surprisingly multi-faceted tool that can do as much or as little as you want it to, depending on your business’ marketing needs, but what sets it apart is that it allows brands and businesses to reach their customers on an incredibly large scale & then continue to communicate with them in a real-time, individual way. This has proven to result in much higher levels of engagement than other more traditional digital marketing channels. But don’t just take our word for it – see for yourself. We crunched the numbers for one of our clients here at Musictoday and compared the average open and click-through rates for both their email blasts and Messenger campaigns. Here’s what we found:
Email Blasts vs. Facebook Messenger Campaigns
Open – 10.9% Open – 94.4%
CTR – 1.1% CTR – 23.6%
There are so many opportunities to get the most out of Facebook Messenger, but here are just a few ways to get started:
- Connect Messenger to your Facebook posts or ads to start generating leads & building your list.
- Build a chat bot that greets people as they visit your page, “converses” with them, & collects custom attributes or behavior data. This is one of the most powerful ways you can utilize Messenger as you will be able to create optimized audience segments based on the information you collect & then build out entire automated sales funnels for a variety of campaigns.
- Use Messenger to extend the reach of your email blasts by also sending those campaigns to your Messenger subscribers OR create Messenger exclusive campaigns to encourage engagement & subscriber loyalty.
- Set up instant replies in Messenger or program keyword rules within your chat bot to provide automated customer service & answer FAQs.
Even if your business is just starting out or your digital marketing efforts are only recently taking off, it is never too early to start incorporating Facebook Messenger into your plan. In fact, we believe that this is a channel where early adopters will absolutely win in the long run. Can you imagine what your email revenue or engagement would look like if you started collecting email addresses in 1995? Well this is your chance to get that far ahead of the already forming new wave of digital marketing strategy. With plans already underway for the infrastructure of Facebook Messenger, WhatsApp, & Instagram Direct Messenger to integrate, the 1.3 billion users of Facebook Messenger will likely double in size once all three platforms have merged. Now is the time to get ahead of the curve and start incorporating a tool that will inevitably become a necessity into your marketing plan.
If you’d like to learn more about how Musictoday can help with your business’ marketing needs, send us a note and let’s chat!
About the Author: Kaylah Rodriguez is a Social Media Marketing Specialist at Musictoday. She manages both paid & organic social campaigns as well as sweepstakes, giveaways & more.