Facebook and Twitter to Increase Political Ad Transparency
If you’ve been on the internet at all in the last two years, you know just how large a part of public conversation political ad transparency has been. Recently, both Facebook and Twitter have released new statements about the way in which they will continue to provide context and disclosure surrounding all political ad campaigns on their platforms. Both companies will be extending the efforts they began in the U.S. last year to many more countries in light of major elections happening in 2019 around the world. This will include things like searchable ad libraries, displaying information about ad spend, as well as requiring authorizations that confirm identity and location for anyone running political ads.
Twitter Launches ‘Character Count’ Podcast
This month, Twitter launched its very first podcast called “Character Count.” The podcast is focused on Twitter’s advertising business and will aim to inspire advertisers with behind the scenes looks into some of Twitter’s most successful ad campaigns.
“In each episode of Character Count, we will talk to the people behind some of Twitter’s most interesting advertising stories. We’ll ask how they built such effective campaigns and why Twitter’s influential and valuable audience matters so much to them” says Joe Wadlington of Twitter Business who is also the podcast’s host.
Facebook Introduces Premium Video Ad Program
On February 26, Facebook introduced a new program for premium video advertisers – Facebook Showcase. Showcase allows ad buyers the ability to run targeted ad campaigns within the highest quality videos on Facebook Watch and even gives advertisers the ability to become the exclusive sponsor of select programs.
“Showcase can help advertisers reach younger-skewing audiences that are increasingly difficult to reach on TV. Over the past three months, 43% of people in the US who watched In-Stream Reserve-eligible content on Facebook were 18-34 years old, compared to 29% of the TV universe in that age demographic…Showcase makes it easy to plan, buy and measure video ad campaigns targeted at audiences ages 18+, using the same processes that premium video and TV ad buyers are familiar with.” – Facebook Business
Instagram Takes Steps to Reduce Inauthentic Activity
About the Author: Kaylah Rodriguez is a Social Media Marketing Specialist at Musictoday. She manages both organic and paid social campaigns as well as sweepstakes and giveaways.