Monthly Media Mashup #14

What’s App to Start Showing Ads

The messaging service, owned by Facebook, will begin to show Facebook’s ads alongside its popular ‘Status’ feature. ‘Status’ is similar to ‘Stories on Instagram and Facebook, it’s so popular it surpasses Snapchat usage.

Spotify Tests New Timeline Feature and Hits 87 Million Paid Subscribers

The music streaming company reported 87 million paid Premium subscribers (up from 83 million in July) and 191 million total active users in their latest quarterly earnings report. Demonstrating that people are continuing to warm to paid streaming services to skip advertising content.

The company is also testing a ‘What’s New’ timeline feature to better promote new releases from artists for users enjoy. From music to TV, streaming services are beginning to utilize data more when it comes to platform personalization, creating a more efficient and enjoyable user experience.

Instagram Leapfrogs Snapchat with Teens and IGTV Video Now Sharable to Stories

Users can now add videos to Instagram Stories. The video preview can then be tapped by the audience who will then be taken to IGTV to watch the video.

The visual social platform has also surpassed Snapchat among teen social media users for the first time according to investment bank PiperJaffray. The firm found that 85% of teens log into Instagram at least once a month, just slightly ahead of Snapchat at 84%.

Singles Day Likely to Set New Sales Record

The 10th edition of Alibaba’s Singles Day shopping extravaganza is expected to set a new sales record this year. In 2017, a record $25.4 billion in sales were generated from Singles Day in just 24 hours – surpassing America’s $19.6 billion dropped online from Thanksgiving through Cyber Monday last year.

Twitch Karaoke and Better Moderation Tools Coming Soon

Twitch is partnering with Rock Band developer Harmonix to bring a new karaoke-style game to the platform called ‘Twitch Sings’. Designed for live-streaming, it allows viewers to request songs and engage with streamers through chat. Viewers will be able to cheer to activate stage light shows or give streamers challenges, from hiding song lyrics to asking them to sing like a vampire. A release date has not yet been announced.

The company will be launching several new features including improvements to its moderation tools. Moderators will have more access to platform-specific user information, like bans or timeouts they’ve received in the past.

Musictoday’s Monthly Media Mashup summarizes the latest media and industry news for your convenience.

About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.

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