Monthly Media Mashup #13

Instagram Building Shopping App and Launches Stories Shopping Globally

According to sources, the new stand-alone shopping app in development will allow users to browse collections of goods from merchants and purchase directly within the app. Prior to this though, Instagram has introduced Shopping in Stories which allows businesses to add product stickers to Stories so users can tap and open the product page to make a purchase on the retailer site.Shoppable Instagram Stories

Google Updates Responsive Display Ads

Google rebranded AdWords to ‘Google Ads’ recently. The platform’s ad formats have also been evolving with paid search and display ads now allowing for multiple creative sets. Responsive display ads now let advertisers upload up to 15 creative images, 5 headlines, 5 descriptions and 5 logo images. Google will then use machine learning to test different combinations and display the most successful ads. Responsive ads automatically adjust in size, appearance, and format to fit the available ad space.

Facebook Launches Custom Overlays for Ads and Stories Ads Debut

Dynamic ads on Facebook can look a bit boring sometimes, so Facebook is allowing advertisers to design overlays. Brands can now build their own overlays for Dynamic ads and create customized frames to coordinate with holiday-specific campaigns. Overlays can be used year-round and in addition to beefing up seasonal creative, these will allow brands to showcase their products in more compelling ways.

Stories Ads (same idea as the Instagram version!) are now available on Facebook. Over 300 million people use Facebook Stories and Messenger Stories every day according to the social network and we expect this ad format to eventually take off on the platform as adoption increases.

Facebook Dynamic Ad Overlays

Pinterest Hits 250MM Monthly Active Users and Helps Businesses Connect with Influencers

In addition to hitting the milestone of 250 million people using the app each month, Pinterest is opening its content marketing API to third-party influencer marketing platforms. Businesses will be able to get data on monthly views, followers, impressions, click-throughs and saves.

Spotify and Nielsen Improve Collaboration and Direct Artist Uploads Now Possible

The streaming music platform and Nielsen have improved their collaborative efforts across multiple regions (U.S., UK, Japan and more) to enable marketers to better optimize campaigns by understanding how content impacts their target audiences. This will allow brands to gauge effectiveness of campaigns when it comes to awareness, perception and purchase intent across audio, video and display. Spotify also revealed a new beta invite-only program last month. Independent artists will be able to upload their music directly to the platform instead of through a label or digital aggregator.

Musictoday’s Monthly Media Mashup summarizes the latest media and industry news for your convenience.

About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.

0 Points