Monthly Media Mashup #11

Instagram Launches the Questions Sticker

Instagram introduced an interactive questions sticker last month for Stories posts. Users can use this new sticker as a way to start conversations with friends and followers. The question stickers can be accessed in the sticker tray after taking a photo or video, then users can type out a custom prompt and place it where they like and then share their story. To answer questions, users simply tap on audience responses to create a new story with the answer. We see this being a great tool for music artists who want to get closer to their fans by hosting live “Ask Me Anything” (AMA) sessions.

Instagram Questions Sticker

Source: Instagram

Pinterest Adds Chat Tool for Easier Collaboration

Popular visual planning tool, Pinterest, has made improvements to group planning. Group boards will now have an activity feed where users can see recent activity like pinned items, likes and comments. Users can also add comments to the feed without attaching it to a specific pin, making the feed a very useful chat thread which others can respond to. This is a great way to get more use out of Pinterest’s group boards and to increase collaboration between users.

Google Adds “People Also Search For” Box to Paid Search Results

This new paid search feature was previously available only in organic search snippets. The “People Also Search For” box allows users to click one of the suggestions to trigger a new search for the chosen keyword. We see these suggestions as a great help for users trying to drill down to an exact product.

Google Paid Search Result

YouTube Now Shows Searchable Hashtags

The video-sharing website now displays hashtags above video titles so users can search a topic and discover related videos. Users can also type a hashtag into the YouTube search bar to find even more related videos. YouTube creators can use hashtags by adding them to their video descriptions to make their videos more discoverable by YouTube’s 1 billion a month active users. Just another way to make it easier for fans to find your YouTube content.

YouTube Hashtags

Musictoday’s Monthly Media Mashup summarizes the latest media and industry news for your convenience.

About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.

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