Facebook Introduces Ads in Stories and User Reviews for Ads
Facebook’s Stories feature launched almost a year and half ago and now has 150 million daily viewers, as a result Facebook recently started allowing pages in certain markets to test Stories ads. Facebook Stories is similar to Instagram Stories, however Instagram Stories took just 5 months to reach 150 million daily viewers (now 300 million).
The company also launched a tool that allows users to leave a retailer feedback after they make a purchase from an ad on Facebook. Retailers that receive a high amount of negative feedback will have the opportunity to improve their service levels, should they fail to improve customer satisfaction levels they risk being banned from advertising on the platform. Further proof that retailers need to pay special attention to customer service and experience.
Amazon UK to Stream Premiere League Football Matches
Amazon UK purchased one of two Premier League rights packages (20 games). It will be the first streaming-only platform to show Premier League matches and help the service differentiate itself from Netflix and YouTube. The opportunity will allow Premiere League audiences to not only watch their favorite teams play, but to experience Amazon’s streaming platform and video selection.
Bing Ads Can Now Import Product Ads from Google AdWords
Advertisers using Product Ads in Google AdWords can now easily import them to Bing Ads. The Google Merchant Center import tool now allows product ads to be imported to Bing Merchant Center. This synchronization between the two will save advertisers time as it reduces the need to maintain two separate product feeds for Bing and Google. Advertisers can now also schedule feed imports in Bing Merchant Center which will help keep products updated across platforms.
Instagram TV Launches and Stories Updates
In addition to announcing it now has 1 billion users worldwide, the visual social network introduced lots of new features over the past month. @Mention sharing means that users can share a photo or video in a Story when their username is mentioned. Users will receive a notification via a direct message thread with the person that mentions them – they’ll then have the option to add that content to a Story.
Instagram will now also allow users to shop products through Stories in addition to the Instagram Feed. When users see a sticker in Stories with a shopping bag icon they simply click on it to learn more about the product and possibly purchase it. This is great news for brands with a strong organic presence on the platform – the ability to easily shop has been an issue and brands would have to resort to unlinked shortlinks or links in the page’s bio as a compromise
The company announced Instagram TV (IGTV) at a special event in San Francisco last month. IGTV is a new app that allows users to watch long-form, vertical video (the horror!). Users can also watch the videos from the original Instagram app itself. Videos published to IGTV can be up to an hour long. Watch out YouTube?
And finally, ‘Instagram Lite‘ was quietly tested in Mexico recently. Developed specifically for emerging markets, the new app takes up less device space, uses less data and starts faster. Users can post photos and share Stories on the app so far but there are no messaging or video features yet. No news at this time on whether the app will contain ads – which are an additional data drain. This seems to be Instagram’s solution for users in the developing world who use older phones or lack access to reliable data.
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About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.