Monthly Media Mashup #9

Google Pay Now Works in Browsers on Desktop and iOS

The digital wallet platform and online payment system developed by Google and initially released in 2015 (as Android Pay) was previously available in just the Chrome browser and on Android. The company has begun rolling out Google Pay to browsers like Safari and Firefox, and Apple’s iOS. Google Pay will work the same on the new platforms as it does on Chrome and Android devices. Users will be able to automatically sync their saved credit cards for easy payments at online retailers that accept the payment method.

Google Pay is available in countries around the world and slowly rolling out to more: United States, United Kingdom, Singapore, Australia, Hong Kong, Poland, New Zealand, Ireland, Japan, Belgium, Russia, Canada, Taiwan, Spain, Ukraine, Brazil, Czech Republic, Slovakia. France and South Korea are both scheduled to provide support for Google Pay in 2018.

Instagram’s Emoji Slider,  Sharing Posts to Stories, and Muting Annoying “Friends”

The visual social network introduced a fun new polling sticker for Stories last month. The “emoji slider” lets users ask questions and allows other users to answer using an animated emoji on a sliding scale. To add an emoji slider to a Story, simply add the emoji slider from the stickers tray after you take a photo or video, then place it, write the desired question and choose the most appropriate emoji. Users can choose almost any emoji from their library of options. This new polling option is a great way to increase casual engagement between users and brands on the network as Stories continues to become one of the first stops for users when they open the app.

Instagram users can now also share posts from their feed to Stories. Using the paper airplane button below the post, just like sending a post directly to a friend, users can share any public feed post by selecting “Add Post to Your Story”. Those that share the posts also have the ability to resize or add custom backgrounds. The posts shared will display the original poster’s username and link back to the original post. To preserve privacy, only posts from public accounts can be shared. Users will also have the option to disable others from sharing their posts. Another great new feature from Instagram that will allow fans to further showcase and share their passions with their followers.

Lastly, Instagram now allows users to mute annoying friends! The app introduced a mute feature to hide people from appearing in your feed. Users can choose to mute posts, or both posts and Stories, from appearing. The ability to view the muted person’s profile and unmute them is available at any time. The best thing about this update is that the muted person will not know that they have been muted.

Instagram's Emoji Slider Sticker

Instagram’s Emoji Slider Sticker. Source: Instagram.

Google Search Referral Traffic Surpasses Facebook on Mobile

Referral traffic from Google Search is surpassing Facebook on mobile devices, according to a new report from Chartbeat. For the first time Facebook referral traffic has been overtaken by direct-to-site traffic on mobile devices. It is thought that the decline is due to Facebook’s algorithm changes earlier this year, when the company started to show fewer links to off-site articles. Direct traffic to mobile sites continues to grow as more users arrive on website homepages on their own, further stressing the importance of mobile optimized experiences.

ID Requirements for Political Ads

In recent months both Google and Facebook rolled out new identification requirements for U.S. political ads. For Google, political advertisers must now provide a government-issued ID and other information to confirm that they are a U.S. citizen or a lawful permanent resident. Facebook also requires government-issue ID verification, along with the residential mailing address of the person creating the ad which must also be verified by mail. Also, advertisers using either Google or Facebook’s ad formats are now both required to clearly disclose who is paying for a political ad.

Although these updates don’t directly impact e-commerce, many changes have been made across various ad networks over the past year to improve transparency which have impacted some of the tools we use. Specific and stricter requirements for political ads may make the lives of consumer marketers easier.

Musictoday’s Monthly Media Mashup summarizes the latest media and industry news for your convenience.

About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.

0 Points