Monthly Media Mashup #1

‘A Concert for Charlottesville’ Brings Thousands to UVA’s Scott Stadium

The unity concert held on September 24 at the University of Virginia and hosted by Dave Matthews Band, was organized in response to the violence that took place in Charlottesville in August. The free benefit event drew crowds of all ages and stars like Justin Timberlake, Chris Stapleton, Brittany Howard, The Roots and more provided entertainment for the evening. Read more at UVA Today ›

Esperanza Spalding Writes and Produces an Album in 77 Hours

On September 12, Spalding set out to record her upcoming album, Exposure, in just 77 hours – and broadcasted the event live on Facebook. Just 53 hours into the 77-hour session, the 7,777 album copies available for pre-order were sold out.

Spalding went on to successfully complete her goal of writing, producing and directing the album in just 77 hours. The time limit and the number of albums produced is inspired by the number seven’s significance across cultures.

Instagram Updates and Platform Growth

Ads in Instagram Stories can now be integrated with Facebook Canvas mobile ad units. Businesses can now use Stories as ad campaigns on both Facebook and Instagram. The company also launched an upload tool to help businesses use existing organic Stories as ads in Power Editor and Ads Manager, and it allows users to use the creative tools of the Instagram Stories camera. Instagram and Facebook continue to introduce new and improved monetization features since Facebook’s acquisition of the app in 2012.

Instagram Stories

Instagram Stories sponsored and organic posts.


New tools to combat community member harassment were also launched. The option for users to limit who has the ability to comment on their photos was the most requested. Those with a public account can limit Instagram comments to only those they follow, their followers, or both. The ability to disable comments entirely will continue to exist on a post-by-post basis.

The popular photo-sharing service announced that their business community has grown to two million advertisers and it now has more than 800 million monthly users, adding 100 million in just 5 months.

Facebook Focuses on Accountability and Tests Group Video Chat

CEO Mark Zuckerberg used Facebook Live to discuss Facebook’s next steps on mitigating election interference worldwide. The company has been working and will continue to work with the U.S. government on its ongoing investigations into election interference. Political advertising will become more transparent and the company will strengthen their political ad review process.

The day before Zuckerberg’s announcement, COO Sheryl Sandberg said the company will add more human oversight to its automated ad targeting processes. An investigation found that the social media network’s algorithm allowed advertisers to use slurs or anti-semitic language as ad targeting criteria. The company temporarily pulled keyword targeting and later reactivated it after an in-depth review.

Last year, Facebook added video calling to Messenger and has recently rolled out testing for a standalone mobile video app in Denmark called Bonfire. The app allows users to host group video calls and to join chats straight from Messenger without downloading the app itself.

Twitter Doubles Tweet Character Limit and Tests Tweetstorm Feature

That’s right, Twitter is testing a character count of 280 per Tweet. This global test began to slowly rollout last week to select accounts. Whether this change will become permanent is undecided. Reception so far is mixed, with many users mourning the loss of brevity.

Another Twitter update spotted this month is the ability to Tweet threads of text, aka ‘Tweetstorms’. Tweetstorms are typically crafted and chopped up beforehand into 140 character parts and published in rapid succession. This feature will come in particularly handy when replying to customer service inquiries or for special announcements.


Google becomes Apple’s search provider on iOS and Mac

Google replaces Microsoft’s Bing as Apple’s default search provider for Siri, iOS search, and Spotlight search on macOS. Which will, of course, impact the market share of Google and Bing browsers. Bing Ads may also suffer due to this change.

Waze Integrates Spotify into its iOS App

Users of Waze can now control Spotify within the Waze app without switching apps. The update allows users to play songs, view recently played songs and access recommendations all from Waze. The update is rolling out to iOS users now.

Amazon’s Second HQ Announcement Sends Cities into a Frenzy

With Amazon’s recent acquisition of Whole Foods and the opening of many new logistics hubs, this job-generating and infrastructure improving opportunity created lots of buzz across the U.S. with cities like Kansas City, Phoenix, Atlanta and Detroit showing interest.

Musictoday’s Monthly Media Mashup summarizes the latest media and industry news for your convenience.

About the Author: Jasmine Van Schaick is a Senior Marketing Specialist at Musictoday. She manages projects across affiliate marketing, display remarketing, organic SEO, corporate content development and more.

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