DJ Khaled’s ‘Grateful’ Debuted at No. 1 on the Billboard 200 Albums Chart Last Week
Thanks to our partnership with Sony Music, DJ Khaled’s Grateful debuted at number one on the U.S. Billboard 200 chart earning 149,000 album equivalent units in the week ending June 29, 2017. Grateful is the tenth studio album by DJ Khaled and was released on June 23. The album features collaborations with several artists, including Beyonce, Rihanna, Drake, and Travis Scott.
To support the launch of Grateful, Musictoday designed and developed a custom e-commerce site for the pre-order featuring DJ Khaled music and merchandise bundles including:
- Digital Album and Double CD
- Digital Album and Grateful T-Shirt
- Digital Album and Asahd T-Shirt
- Digital Album, 3 Autographed Posters, Grateful T-Shirt, Grateful Hat
- Digital Album and Autographed LP on Gold Vinyl
In addition, we launched a multifaceted pre-order awareness marketing campaign leveraging several channels, including Google AdWords text and shopping ads, Facebook ads, Email, and SEO.
Our marketing team also designed and managed a sweepstakes celebrating the album launch. Fans could enter for the chance to win one of three pairs of DJ Khaled’s Grateful 3’s. The two week long sweepstakes received over 63,000 registrations and added over 45,000 new names to the store’s marketable email database.